Brand, web, and icon language for IAM

The brief

Strivacity needed a coherent brand and web presence for an IAM (identity and access management) product — a category that defaults to either generic “security blue” or visual noise. The constraint was startup speed with enterprise credibility: the brand had to feel precise, trustworthy, and usable across product and marketing surfaces.

My role

Sr. Contractor focused on UX, interface, and graphics. Ownership included:

Brand style guide foundations
Website design and structure
Icon language (100+ icons) for product and marketing use
Interface and graphic systems aligned to IAM product context

Process

Clarify the brand job — Trust and clarity for IAM buyers; avoid startup decoration that undercuts enterprise seriousness.
System before assets — Style guide rules that could scale past a single launch page.
Icon language as product UI — 100+ icons designed as a coherent vocabulary, not a clip-art dump.
Web as proof — Site IA and layout that demonstrated the product’s clarity rather than only describing it.
Craft under deadline — Enough rigor to survive reuse; enough speed to ship.

The system

Sitemap, home, role pages and prototype frames from the marketing site system.

Strivacity website sitemap and page flow — Website sitemap and flow.

Strivacity marketing site home page — Marketing site: home.

Strivacity solutions by role page — Solutions by role.

Strivacity site prototype screens — Prototype frames.

Detail & identity

Brand foundations, the icon vocabulary and interface details that carried the system from site to product.

Strivacity one-page style guide sample — Brand foundations from the style guide.

Strivacity dropdown UI detail — Interface detail: dropdown treatment.

Style guide, back page.

Outcome

Established a formal brand style guide, then designed the website, including an iconography language of over 100 icons, working closely with Strivacity’s Chief Operating Officer.

Launch and adoption outcomes: [placeholder]